The Call
Gallery
Video Content
About
The CALL is a one week youth theology institute featuring daily individual and corporate worship, theological training, Biblical instruction, service learning, and a little fun designed to equip high school juniors or seniors who are preparing for a lifetime of Christian ministry. The CALL Institute is made possible by a grant from the Lilly Foundation.
www.mnuthecall.org
Along with producing content to air, I assisted in live event production and filiming for the main livestream.
www.mnuthecall.org
Along with producing content to air, I assisted in live event production and filiming for the main livestream.
Strategy
What were my goals in working with MNU The Call?
Purpose
Purpose for content made sure it was intentional and meaningful. As consumable as content is, it's important to give it a reason for existence. Having a clear purpose in mind was essential for great storytelling!
Reach
Developing a strategy for reach was important for a fully virtual event. Placing the content in the right place helps the right eyes to see it at the right time. Reaching the right demographic on the right platform was also important.
Growth
Promoting content is important in furthering growth. Ultimately, The Call was looking to grow its ministry and wanted to use this content as consumable and promotable as possible- despite the different format.
Behind the Scenes | Pre- Show
In 2020, MNU The Call took their annual conference online. I was given full creative freedom to write, shoot, edit, and produce full behind-the-scenes to engage students participating, prior to the event. This video utilizes a fast-paced youtube engagement content. High quality motion graphics and titles give the video a professional feel, while trendy editing styles give it a charm. This video was critical to retaining viewers prior to the actual event.
Event Highlight
To wrap it all up, I created a short piece of content for engaging students post-conference. It was a fun challenge to figure out how to bring a highlight video to a fully virtual event, but the rhythm of the video keeps viewers on their toes. This content was solely for growth strategy in hopes of bringing more students back for the following year.
